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Boots
Sainsbury’s
BT
Indeed
Tesco
Emaar
Post Office
Damac
DEWA
Shell
Haleon
Carrefour
The Dubai Mall
Aramtec
KAEC
Betterhomes
Federal Tax Authority
Rivoli
Sharjah
Boots
Sainsbury’s
BT
Indeed
Tesco
Emaar
Post Office
Damac
DEWA
Shell
Haleon
Carrefour
The Dubai Mall
Aramtec
KAEC
Betterhomes
Federal Tax Authority
Rivoli
Sharjah

Dubai Mall

Enhancing the digital experience for the world's largest retail and entertainment destination.

Client
Dubai Mall
Location
Dubai, UAE
Services delivered
UX Design UI Design Wireframes Prototyping

Dubai Mall needed a digital experience that matched the scale of the world's largest retail and entertainment destination.

The challenge

Dubai Mall is the world's largest retail and entertainment destination — 1,200+ retail outlets, 200 dining options, an aquarium, ice rink, and VR Park, all in Downtown Dubai.

With so much on offer, visitors needed help navigating, discovering promotions, and planning their visit, while retailers needed their offers to surface. The digital experience had to bring order to enormous scale.

Our approach

We approached the work product-first — starting with heuristic reviews to find where the existing experience created friction, then moving through wireframes, prototypes, and high-fidelity visuals.

The focus was on wayfinding, easy access to promotions, and clearer customer journeys across web and mobile.

A clearer, more navigable digital experience for visitors and retailers across web and mobile.

The redesign prioritised wayfinding and discovery — helping visitors find stores, dining, attractions, and promotions without friction, and giving retailers a clearer route to reach shoppers.

Heuristic findings shaped wireframes and prototypes, which were validated and refined into high-fidelity designs ready for build across devices.

Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.

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